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CoachVantage Template Services
1. About
1.1 What is CoachVantage?
CoachVantage is a technology start-up that provides business management software for coaches.
2. Project Overview
2.1 Discussion
As part of an initiative to expand CoachVantage's client services, we will be providing website templates and helping to host coach's websites. This project involved designing the templates for coaches to adopt for their businesses.
2.2 Role
UX Designer
Graphic Designer
3. Research
3.1 Trends
The first step involved tapping into records of our client database and locating their websites.
I noted down the pages that most of them seemed to have in common e.g. services, about, etc. These were noted to be the most essential.
3.2 A Closer Look
My next step was to look at each page type in detail, e.g. 'home' in this instance, to identify trends in what coaches would display on these pages. Coaches tended to include:
- Introductions
- Value propositions
- Services
- Client testimonials
- CTAs to book a discovery call
After determining the critical components, it was time to start designing with the coaches in mind.
4. Target Audience
4.1 Defining the Audience
It is important to appreciate coaching can come in different niches e.g. executive coaching, life coaching, spiritual coaching etc. As such, templates offered should not be a one-size-fits-all, but should speak to the style of coaching offered.
5. Introducing Blake
5.1 Blake
Blake is a friendly, no-frills type template developed for executive, leadership & business coaches.
5.2 Blake Samples
Check out samples from this template below.
One Template, Multiple Possibilities
6. Introducing Lowell
6.1 Lowell
Lowell - this template appears simple at first glance but packs a couple of quirks in terms of its layout. It's also great option for making captivating imagery the star of the show. Perfect for life, spiritual and relationship coaches.
6.2 Lowell Samples
One Template, Multiple Possibilities
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