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CoachVantage
Client Redesign Project
1. About
1.1 What is CoachVantage?
CoachVantage is a Singapore-based technology start-up that provides management software for professional coaches to manage their business.
From program creation to scheduling appointments and billing, CoachVantage aims to be an all-in-one software designed to help coaches deliver exceptional results for their clients.
2. Project Overview
2.1 Discussion
The brief for this project was to test the waters with coaches about providing custom website design, build and maintain services, while my colleagues worked to test market interest.
We proactively reviewed some of our existing users (coaches) websites and then did a redesign of their landing page for one of our clients, who happens to be a spiritual coach.
2.2 Role
UX Designer
Graphic Designer
2.2 Before & After
Here's a sample of what the before and after look like side by side to demonstrate the degree of change (left: before, right: after).
Please take note, client's name and face has been replaced with a fictitious name and an Unsplash image.
3. Design Proposal
3.1 Restructuring
Prior to redesigning the individual components, we also wanted to take a look at the overall structure of the landing page.
3.2 Redesign
We retained the purple color palette as a nod to the transformative power spiritual coaching can have on people. This is in stark contrast to the teal CTAs. Inspirational images are used, representing the journey one will take as a client.
Right off the bat, the coach’s brand identity and what the business stands for is apparent and distinctive. View the design proposal below.
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